Category: marketing

Okay, so this is weird. Zelle has been using my name, and my voice, in audio podcast ads—without my permission. At least, I think it is without my permission. It’s possible that I gave some sort of blanket permission when speaking at an event. It’s not likely, but it is possible.

I wrote to Zelle about it. Or, at least, I wrote to a company called Early Warning that owns Zelle about it. They asked me where the ads appeared. This seems odd to me. Podcast distribution networks drop ads in podcasts depending on the listener—like personalized ads on webpages—so the actual podcast doesn’t matter. And shouldn’t they know their own ads? Annoyingly, it seems time to get attorneys involved.

What would help is to have a copy of the actual ad. (Or ads, I’m assuming there’s only one.) So, has anyone else heard me in a Zelle ad? Does anyone happen to have an audio recording? Please email me.

And I will update this post if I learn anything more. Or if there is some actual legal action. (And if this post ever disappears, you’ll know I was required to take it down for some reason.)

In 2000, I wrote: “If McDonald’s offered three free Big Macs for a DNA sample, there would be lines around the block.”

Burger King in Brazil is almost there, offering discounts in exchange for a facial scan. From a marketing video:

“At the end of the year, it’s Friday every day, and the hangover kicks in,” a vaguely robotic voice says as images of cheeseburgers glitch in and out over fake computer code. “BK presents Hangover Whopper, a technology that scans your hangover level and offers a discount on the ideal combo to help combat it.” The stunt runs until January 2nd.

This article talks about new Mexican laws about food labeling, and the lengths to which food manufacturers are going to ensure that they are not effective. There are the typical high-pressure lobbying tactics and lawsuits. But there’s also examples of companies hacking the laws:

Companies like Coca-Cola and Kraft Heinz have begun designing their products so that their packages don’t have a true front or back, but rather two nearly identical labels—except for the fact that only one side has the required warning. As a result, supermarket clerks often place the products with the warning facing inward, effectively hiding it.

[…]

Other companies have gotten creative in finding ways to keep their mascots, even without reformulating their foods, as is required by law. Bimbo, the international bread company that owns brands in the United States such as Entenmann’s and Takis, for example, technically removed its mascot from its packaging. It instead printed the mascot on the actual food product—a ready to eat pancake—and made the packaging clear, so the mascot is still visible to consumers.